Sensory analysis and consumer research

Understanding sensory properties and consumer preferences is key to creating products that stand out. At Eurofins Food & Feed Testing, we offer you cutting-edge sensory analysis and consumer research services. By leveraging advanced scientific techniques, we help you fine-tune flavours, textures, scents, and aromas to meet and exceed consumer expectations.

Key services

  • Expert sensory testing
  • Sensory projects
  • Sensory seminars
  • Consumer tests and marketing
  • Hanseatic olive oil panel label

Sensory services for potable water

Eurofins Water Hygiene Testing UK in partnership with Eurofins Sensory and Consumer Research, provides a comprehensive range of water sensory and appearance testing services, including:

  • Taste and odour assessments (qualitative)
  • Apparent colour (visual comparison or colorimetry)
  • Clarity and turbidity, and visible particulate evaluation (qualitative inspection)

Water industries we serve

Our sensory and appearance testing is trusted by:

  • Private water suppliers and estates
  • Local authorities
  • Water treatment and facilities management companies
  • Hospitality venues
  • Industrial and environmental consultants

Eurofins Water Hygiene Testing UK customers benefit from our extensive and free to use UK-wide sample drop-off network.

Discover the benefits of partnering with us

  • Create products that meet consumer expectations and become market favourites.
  • Investigate sensory complaints from your customers.
  • Identify and promote your product's uniqueness through benchmarking.
  • Make informed, strategic decisions based on reliable sensory and consumer data.

Read more about our sensory experts

Eurofins Analytik GmbH

Eurofins Analytik GmbH is your specialist for sensory analysis and expert panels, ·       providing a comprehensive service in an accredited laboratory to support food businesses.

Our team of trained sensory experts is equipped to test all types of food and food contact materials. We are here to provide comprehensive support at every stage of the product development process. Whether you are looking to create a new formulation, modify existing ones, benchmark your products, ensure compliance with trade expectations, or address customer complaints, we are able to support you.

SAM Sensory and Marketing International GmbH

SAM Sensory and Marketing International GmbH specialises in sensory and consumer research to support R&D and marketing teams on product development, innovation and product renovation.

With a human-centric approach, we combine sensory science with qualitative and quantitative insights to turn real consumer needs into actionable innovation. By involving consumers at every stage of product development, SAM Sensory and Consumer Research empowers and supports brands to transform insights into impactful, experience-driven solutions.

Get in touch

Would you like to find out more about our sensory and consumer research solutions? Contact us today to get in touch with our experts.

Contact us