Sensory analysis and consumer research

Understanding sensory properties and consumer preferences is key to creating products that stand out. At Eurofins Food & Feed Testing, we offer you cutting-edge sensory analysis and consumer research services. By leveraging advanced scientific techniques, we help you fine-tune flavours, textures, scents, and aromas to meet and exceed consumer expectations.

Key services

  • Expert sensory testing
  • Sensory projects
  • Sensory seminars
  • Consumer tests and marketing
  • Hanseatic olive oil panel label

Discover the benefits of partnering with us

  • Create products that meet consumer expectations and become market favourites.
  • Investigate sensory complaints from your customers.
  • Identify and promote your product's uniqueness through benchmarking.
  • Make informed, strategic decisions based on reliable sensory and consumer data.

Read more about our sensory experts

Eurofins Sensory Consumer and Product Research (Shanghai) 

Eurofins Sensory, Consumer and Product Research Center (Shanghai), located in the heart of Shanghai, with 400m², 21 ISO-standardised sensory testing booths and a consumer database of 30,000 consumers for research purposes. The center is equipped with advanced sensory analysis and market research technologies and methodologies, a multicultural team and cutting-edge sensory analysis software.

It provides professional, personalised and comprehensive research and consulting services, making it one of the leading agencies in China and capable of offering full-scale, professional sensory analysis and consumer insight services. The Center is dedicated not only to sensory analysis and consumer research in the food and beverage industry but also to other sectors, including cosmetics, textiles, kitchen appliances, flavors and fragrances.

Suite 301,Paris fashion,No.500 South Xiangyang

Road 200031,Shanghai,P.R.China

Phone:+86-21-62863878

SAM Sensory and Marketing International GmbH

SAM Sensory and Marketing International GmbH specialises in sensory and consumer research to support R&D and marketing teams on product development, innovation and product renovation.

With a human-centric approach, we combine sensory science with qualitative and quantitative insights to turn real consumer needs into actionable innovation. By involving consumers at every stage of product development, SAM Sensory and Consumer Research empowers and supports brands to transform insights into impactful, experience-driven solutions.

Get in touch

Would you like to find out more about our testing solutions, or do you need tailored analytical support? Contact us today to get in touch with our experts.

Contact us