The Future of Toy Safety in the EU: What businesses need to know about the proposed Toy Safety Regulation
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The European Union repeals the Directive 2009/48/EC (Toy Safety Directive) with a new Regulation EU 2025/2509 (Toy Safety Regulation). Entered into force on 1 January 2026, the new Regulation introduces significant changes to enhance users' safety when playing with toys.
The new Regulation enters into force on 1 January 2026. Given the substantial changes the new Regulation will bring to the toy industry, brands, manufacturers, and stakeholders should be fully prepared to ensure compliance with the requirements outlined in this Regulation.
This whitepaper serves as a guide for toy brands, manufacturers, and stakeholders, offering insights into different aspects of the new Toy Safety Regulation, including:
- The key objectives
- Key changes introduced
- Timeline and transitional provisions
- How to prepare for the new Toy Safety Regulation