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Consumer research testing

Always on the safe side

Index:

Consumer Hall Used Test

Title

Consumer HOME USED TEST (HUT)

Objective

To appreciate subjectively the cosmetic qualities and efficacy of a product after repeated applications under normal conditions of use

Schedule

Duration of the study: depending on the product (minimum 14 days)

Beginning: 2 weeks upon receipt of the samples

Report: 3-4 weeks after the end of the study

Methodology

Subjective appreciation using a cosmetic qualities and efficacy questionnaire

Procedure

Use of the product at home by the subjects for 14 days or more following the instructions for use

Example: twinge, tingling, itching, heating, discomfort

Analysis of the questionnaire

Production laboratory

·         Eurofins EVIC France, Bordeaux, FRANCE

·         Eurofins Marketing Research, Paris, FRANCE

·         Eurofins EVIC Romania, Bucharest, ROMANIA

·         Eurofins EVIC Spain, Barcelona, SPAIN

·         Eurofins Food Testing Service Co. Ldt, Shanghai, CHINA

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Consumer Hall Test - Sniff Test Protocols

Title

Consumer HALL TEST ( in hall) - SNIFF TEST PROTOCOLS

Objective

To evaluate the olfactory intensity, duration and compare many samples (Paired comparison, sequential monadic)

Schedule

Duration of the study: depending on the methodology (minimum 1 day)

Beginning: 5 days upon receipt of the samples (max. depending on product)

Report: 2 weeks after the fieldwork finishes

Methodology

Appreciation of consumers of the perfume intensity and structured questionnaire

Procedure

Established Eurofins olfactory protocol following the instructions in hall test

Able to compare among many samples (Comparative)

Statistical method to determine comparison and statistical significance data

Production laboratory

·         Eurofins Marketing Research, Paris, FRANCE

·         Eurofins EVIC Spain, Barcelona, SPAIN

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Central Location Test

Title

Central Location Test

Objective

To evaluate strengths and points of improvement of a formula in the opinion of consumers of this product.

If several products are evaluated, a preference can be drawn.

Schedule

2 weeks to prepare products and recruit consumers panel

1 week to process every evaluation sessions. 

2 weeks after end of fieldwork, final report is delivered

Methodology

Consumers assess one or several products in a sensory booth in order to control testing conditions and propose same conditions for every consumer.

For each product assessment, consumers complete a questionnaire to give their opinions. Questionnaires are analyzed; statistical treatment is processed to highlight significant differences between products.

Procedure

After reception, products are blinded if necessary to not influence consumers opinions.

Participants are recruited function of their profiles and consumption habits. Minimum of 100 consumers is recommended for statistical treatments.

They evaluate test products in a sensory booth in order to control testing conditions.

After each product evaluation, they complete a questionnaire to give their opinions about tested sample.

After all evaluation sessions, data are compiled and analyzed.

Production laboratory

·         Eurofins Marketing Research, Paris, FRANCE

·         Eurofins EVIC Romania, Bucharest, ROMANIA


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Qualitative Surveys

Title

Qualitative Surveys

Objective

Qualitative surveys allow a company to have feeling of consumers about elements of marketing mix of a product. Concept, packaging, advertising or formula is deeply analyzed to understand what feeling they bring about in the mind of consumers.

Schedule

2 weeks to recruit consumer panel

1 week to process every face to face interviews or focus groups

3 weeks after end of fieldwork, final report is delivered

Methodology

Function of type of products, evaluation can be done with face to face interviews or focus groups.

Focus group is the most common way because it is more dynamic, consumers exchange about what they think, about utilization of a product. All these discussions allow to obtain a deeper analyze.

If it is a personal product it is important to process face to face interviews in order consumers feel free to tell what they think about it and deeply explain utilization.

Procedure

A focus group with 10 consumers or 10 face to face interviews is recommended. Recruitment is very important for this kind of study: profile of consumers must be very precise and is determinate function of objective of the qualitative survey.

Every face to face interviews or focus groups are taped, analyze is processed on the basis of consumers’ verbatim.

Production laboratory

·         Eurofins Marketing Research, Paris, FRANCE

·         Eurofins EVIC Romania, Bucharest, ROMANIA


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Map of cosmetics testing laboratories

 

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