Webinar | Home Use Trials - Turn the consumer experience into a product performance lever

In an increasingly competitive cosmetics market, understanding consumers' real perceptions has become a key factor for success. Beyond laboratory tests and instrumental evaluations, Home Use Trials - also known as Home Use Testing, Consumer Studies, or Consumer Trials - allow you to collect authentic data under real-life conditions.

Applicable across a wide range of product categories - including cosmetics, personal hygiene products, detergents, and pet care - this approach provides valuable insights into product performance, usability, and consumer satisfaction in everyday environments.

Home Use Trials offer brands a fast, cost-effective, and strategic method for validating claims, analysing the user experience, refining formulas, optimizing marketing messages before and after launch, and conducting competitive benchmarking to better position products in the market.

Eurofins Cosmetics & Personal Care supports you in the design and implementation of robust consumer studies that are tailored to your development objectives and comply with regulatory requirements.

Join our webinar to discover how to fully leverage the potential of Home Use Trials.

Program

• Key benefits of Home Use Testing
• How to plan and set up a successful study
• Study design options with examples
• Making the most of your results
• Q&A

Register