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Product and brand performance

  • Identify strengths and weaknesses of products
  • Analyse product and brand performance
  • Identify product potential in varying markets
  • Claim substantiation
  • Defining target group segmentation
  • Enabling reformulation and cost reduction

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Product optimisation

  • Competitive assessments and category appraisals
  • Benchmarking and modelling
  • Identifying drivers of liking and emotions
  • Temporal dominances TDS/TOS, TDL, TDE
  • Optimising product portfolio and range
  • Strategic positioning

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Innovation and product design

  • Agile and consumer centric innovation
  • Product design and prototyping
  • Screening concepts, design, packaging and prototypes
  • Quality control and shelf-life studies
  • Price sensitivity studies, including shopper and PoS
  • Concept laboratory: development, performance-testing, diagnostics