Amazon Direct Validation for toys

Markets: US, Canada, EU, and UK

Product testing and document verification against marketplace-specific toy requirements, together with review of applicable Children’s Product Certificates (CPCs), Declarations of Conformity (DoCs), labels, warnings and instructions. We also provide corrective support and submit validation results and required compliance documentation to Amazon.

Testing requirements depend on the target market and product features. They may include ASTM F963 and CPSIA requirements in the US, Canadian Toy Regulations and applicable chemical requirements, and EN 71 or BS EN 71 in the EU and UK.

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Amazon Direct Validation for clothing storage units

Markets: US and Canada

Product testing and document verification against the applicable US or Canadian requirements, including review of test reports, General Conformity Certificate (GCC) or Children's Product Certificate (CPC) where required, labels, assembly manuals and tip-over restraint instructions.

We also provide corrective support and submit validation results and required compliance documentation to Amazon.

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Amazon Direct Validation for children’s jewellery

Markets: US and Canada

Product testing and document verification against applicable chemical and physical safety requirements, together with review of age grading, labels, warnings, instructions and product images. US documentation may include a Children's Product Certificate (CPC), while Canadian documentation follows the applicable Canadian requirements.

We also provide corrective support and submit validation results and required compliance documentation to Amazon.

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Starting September 2025, Amazon requires Direct Validation for all flagged children’s toys ASINs. According to Amazon’s definition, children’s toys are products intended for learning or play by a child 12 years of age or younger.

As of March 2026, it applies to the following countries: US, Canada, EU, and UK.

Marketplace-specific requirements:

• United States: Applicable toy safety requirements include ASTM F963, as incorporated into the federal toy safety standard, and relevant CPSIA requirements. Depending on the product, supporting evidence includes a CPC, tracking labels, age grading and applicable warnings. For more information, please visit the official Amazon toys policy page.
• Canada: Applicable requirements include the Toys Regulations, SOR/2011-17, and product-specific chemical requirements, such as the Phthalates Regulations, SOR/2016-188. Canadian labelling, warnings and language requirements must also be addressed. For more information, please visit the official Amazon toys policy page.
• European Union: Applicable requirements include the EU toy safety framework, relevant EN 71 standards and EN IEC 62115 for electrical toys where applicable, together with CE marking, an EU Declaration of Conformity, traceability information and destination-country language requirements. For more information, please visit the official Amazon toys policy page.
• United Kingdom: Applicable requirements include the Toys (Safety) Regulations 2011, relevant BS EN 71 standards and BS EN 62115 for electrical toys where applicable. Conformity documentation, markings, traceability and instructions must be appropriate to the destination, with Great Britain and Northern Ireland assessed separately where necessary. For more information, please visit the official Amazon toys policy page.

As an Amazon-approved Direct Validation provider, Eurofins Softlines & Hardlines helps you meet these requirements:

• Document verification: Review of test reports, DoC/CPC, and other compliance documents
• Label and manual review: Ensure product labels and user instructions meet regulatory standards
• Corrective support: Provide corrective advice and re-inspection if needed
• Certificate upload and reporting: Submit compliance certificates to Amazon and share reports with sellers

Before testing begins, tell us that the results are intended for Amazon and specify every marketplace where you plan to sell. This helps prevent missing tests, images or supporting information that may otherwise require report revisions or further testing.

Find out more in our article, "FAQs on Amazon Direct Validation for Toys: Requirements, Approved TIC Providers, and How to Stay Listed".

Apart from that, you are also required to comply with a broad set of safety regulations and standards if selling toys globally on Amazon. These include the EU Toy Safety Directive, EN 71, CE marking, REACH, CPSIA, ASTM F963, ISO 8124, and the U.S. CPSC eFiling requirement. Learn more about our Toy Testing services or contact us directly.

Since in March 2026, Amazon has mandated Direct Validation for clothing storage units (CSUs) ASINs in the US and Canada, including CSUs intended for children. Amazon defines CSUs as freestanding furniture designed to store clothing, incorporating drawers, including fabric, and/or hinged doors, and meeting all of the following criteria:

• Height: At least 27 inches
• Weight: At least 30 pounds
• Storage volume: At least 3.2 cubic feet

Examples include chests, chests of drawers, drawer chests, armoires, chiffarobes, bureaus, door chests, and dressers, with the exception of bookcases, shelving units, entertainment furniture, jewellery armoires, etc.

This new policy applies to the flagged CSUs listings on Amazon in the U.S. and Canada, including both new listings and previously approved ASINs. This includes fabric clothing storage units, which were previously excluded.

Marketplace-specific requirements:

• United States: Applicable requirements include 16 CFR Part 1261, incorporating ASTM F2057-23, lead-in-paint requirements under 16 CFR Part 1303, and 40 CFR Part 770 / TSCA Title VI requirements for applicable composite wood products. Units intended for children may require additional assessment of lead content, sharp points and sharp edges, tracking labels and other applicable children’s-product requirements. A GCC or CPC, as applicable, forms part of the US compliance documentation. For more information, please visit the official Amazon clothing storage units policy page.
• Canada: Applicable requirements reference ASTM F2057-19, SOR/2021-148 for formaldehyde emissions from composite wood products, and other applicable Canadian material requirements. For more information, please visit the official Amazon clothing storage units policy page.

As an Amazon-approved Direct Validation provider, Eurofins Softlines & Hardlines helps you meet these requirements quickly and efficiently:

• Document verification: Review of test reports, CPC, and other compliance documents against applicable standards, including 16 CFR Part 1261, ASTM F2057-23, 16 CFR Part 1303, 40 CFR Part 770, and for units intended for children, CPSIA and 16 CFR 1500.48/1500.49
• Label and manual review: Ensure product labels, assembly instructions, and tip-over warning labels meet regulatory standards
• Corrective support: Provide corrective advice and re-testing if needed
• Certificate upload & reporting: Submit compliance certificates to Amazon and share reports with sellers

Tell us before testing begins if your CSU reports will be used for Amazon compliance in the US, Canada or both. This allows us to establish the appropriate scope and capture required images, assembly details and supporting data from the outset.

If you are also looking for broader furniture testing services to meet regulatory requirements across markets, visit our Furniture Testing page for more information or contact us directly.

Starting in September 2026, Amazon requires sellers of children’s jewellery in the US and Canada to work with an Amazon-approved Testing, Inspection, and Certification (TIC) provider to validate all flagged ASINs.

Covered products include decorative items intended to be worn by children, such as anklets, bracelets, earrings, necklaces, rings and watches, as well as jewellery-making or repair kits. The applicable age definition differs by marketplace: 12 years or younger in the US and 15 years or younger in Canada.

Marketplace-specific requirements:

• United States: Applicable requirements include ASTM F2923-20, CPSIA Sections 101 and 103, and applicable Washington State Children’s Safe Products Act requirements. Additional assessment may be required for magnets, button or coin batteries, and products intended for children under three. Supporting documentation includes the applicable test reports, Children’s Product Certificate (CPC), and product and packaging images. Age grading, tracking labels and relevant hazard warnings must match the tested product and listing. For more information, please visit the official Amazon children’s jewellery policy page.
• Canada: Applicable requirements include the Consumer Packaging and Labelling Act, SOR/2018-82 (Children’s Jewellery Regulations), and SOR/2022-122, relating to surface coating requirements, among its Canadian requirements. Additional requirements depend on the product’s materials and features. Canadian compliance also requires attention to age grading, traceability, and applicable English and French labels, instructions and warnings. A US CPC does not replace Canadian compliance evidence. For more information, please visit the official Amazon children’s jewellery policy page.

As an Amazon-approved Direct Validation provider, Eurofins Softlines & Hardlines helps you meet these requirements quickly and efficiently:

• Document verification: Review of test reports, the Children’s Product Certificate (CPC), and other supporting compliance documents against applicable standards, including CPSIA Sections 101 and 103, RCW 70A.430.020, ASTM F2923-20, 16 CFR Parts 1262, 1263, and 1501
• Label and manual review: Ensure product labels, assembly instructions, and tip-over warning labels meet regulatory standards
• Corrective support: Provide corrective advice and re-testing if needed
• Certificate upload & reporting: Submit compliance certificates to Amazon and share reports with sellers

Identify Amazon Direct Validation as the intended use before testing begins and confirm whether the jewellery will be sold in the US, Canada or both. Reports prepared without this information may need revisions, additional supporting evidence or further testing.

If you are also looking for broader children’s jewellery testing services to meet regulatory requirements across markets, contact us directly.

Eurofins Softlines & Hardlines is proud to be an Amazon-approved TIC provider and has close connections with Amazon to ensure our customers and their sellers meet requirements and have their products listed to sell.

For ASINs subject to Direct Validation, sellers must work with an Amazon-approved TIC provider to verify compliance. The TIC reviews the applicable documentation or conducts testing and submits the results to Amazon on the seller's behalf. 

The process generally follows these steps, with requirements varying by product category:

Step 1: Initiate on Seller Central 

Navigate to Performance → Account Health → Policy Compliance → Verify Your Products. Select the ASINs flagged for validation and create a Test Request Form (TRF).

Step 2: Select Eurofins as your TIC provider 

Choose Eurofins from Amazon's approved TIC list for the relevant category (toys or furniture/CSU). Alternatively, contact us here. Our team will be in touch with you to discuss scope, pricing, and timelines.

Step 3: Submit reports or samples 

Already have a test report? We review and validate it. Need fresh testing? Send product samples to our nearest accredited laboratory.

Step 4: Results synced to Amazon 

Once verification is complete, we transmit results directly to Amazon's system. You'll see "Passed" status in your Seller Central dashboard within 1 to 2 business days.

Amazon-approved Testing, Certification, and Inspection (TIC) provider

We maintain close coordination with Amazon on existing and emerging new requirements. This enables our customers to streamline the exact support they need, confidently meet requirements, and have their products listed to sell in the marketplace. A number of our laboratories under the Eurofins Softlines & Hardlines global network of companies are approved by Amazon as a TIC provider for Amazon Direct Validation. Those laboratories are located in strategic location in the U.S., China, and Vietnam , supporting suppliers for faster sample submission and product testing to meet the Amazon Direct Validation requirements.

ISO 17025 accredited laboratories

With our ISO 17025-accredited laboratories and global network, we help you meet Amazon’s requirements quickly, accurately, and efficiently.

CPSC-accepted laboratory for US Children's Product Certificate (CPC) testing

Approved by the U.S. Consumer Product Safety Commission (CPSC) to conduct the mandatory third-party testing required to issue a Children's Product Certificate (CPC), which is a legal requirement for children's products sold in the US market.

Dedicated compliance experts to review reports and guide remediation

Our compliance professionals will analyse test results, identify failures or gaps, and offer actionable guidance to help you correct issues and ensure product conformity before launch.