The Direct Validation process replaces the former self-upload compliance workflow. Whether you sell toys, furniture, or both, the steps are the same:
Step 1: Initiate on Seller Central
Navigate to Performance → Account Health → Policy Compliance → Verify Your Products. Select the ASINs flagged for validation and create a Test Request Form (TRF).
Step 2: Select Eurofins as your TIC provider
Choose Eurofins from Amazon's approved TIC list for the relevant category (toys or furniture/CSU). Alternatively, contact us here. Our team will be in touch with you to discuss scope, pricing, and timelines.
Step 3: Submit reports or samples
Already have a test report? We review and validate it. Need fresh testing? Send product samples to our nearest accredited laboratory.
Step 4: Results synced to Amazon
Once verification is complete, we transmit results directly to Amazon's system. You'll see "Passed" status in your Seller Central dashboard within 1 to 2 business days.
Starting September 2025, Amazon requires Direct Validation for children’s toys. According to Amazon’s definition, children’s toys are products intended for learning or play by a child 12 years of age or younger.
As of March 2026, it applies to the following countries: the US, Canada, the UK, Belgium, Germany, France, the Netherlands, Poland, Italy, Spain, and Sweden.
As an Amazon-approved Direct Validation provider, Eurofins Softlines & Hardlines helps you meet these requirements:
Find out more in our article, "FAQs on Amazon Direct Validation for Toys: Requirements, Approved TIC Providers, and How to Stay Listed".
Apart from that, you are also required to comply with a broad set of safety regulations and standards if selling toys globally on Amazon. These include the EU Toy Safety Directive, EN 71, CE marking, REACH, CPSIA, ASTM F963, ISO 8124, and the upcoming U.S. CPSC eFiling requirement. Learn more about our Toy Testing services or contact us directly.
Starting in March 2026, Amazon mandates Direct Validation for clothing storage units (CSUs) and for CSUs intended for children. Amazon defines CSU as a freestanding furniture designed to store clothes with drawers (including fabric) and/or hinged doors that meet all of the following criteria:
Examples include chests, chests of drawers, drawer chests, armoires, chiffarobes, bureaus, door chests, and dressers, with the exception of bookcases, shelving units, entertaining furniture, jewellery armoires, etc.
This new policy applies to the required CSUs listings on Amazon in the U.S. and Canada, including both new listings and previously approved ASINs. This includes fabric clothing storage units, which were previously excluded.
As an Amazon-approved Direct Validation provider, Eurofins Softlines & Hardlines helps you meet these requirements quickly and efficiently:
If you are also looking for broader furniture testing services to meet regulatory requirements across markets, visit our Furniture Testing page for more information or contact us directly.