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Sensory evaluation

Always on the safe side

Index:

Descriptive Test

Title

Effective Testing: Descriptive Test

Objective

To assess product's sensory characteristics such as appearance, flavor, aroma and texture. Analytical trials, allowing to determine sensory properties of products. It is the technique mostly used to establish sensory profiles, preference maps, specifications for quality control, and advertising claim substantiation.

Schedule

Duration of the study: 3-30 days

Beginning: From 1 to 2 weeks upon receipt of the samples

Report: 2 weeks after the end of the study

Methodology

Quantitative Descriptive Analysis (QDA®)

Spectrum ™ Descriptive Analysis Method

Time-Intensity Descriptive Analysis

Free-Choice Profiling

Procedure

Eight to 12 individuals are selected and trained to assess similarities and differences in a set of samples and the results can be statistically correlated with consumer and instrumental data

Production laboratory

·         Eurofins Marketing Research, Paris, FRANCE

·         Eurofins EVIC Romania, Bucharest, ROMANIA

·         Eurofins EVIC Spain, Barcelona, SPAIN


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Discrimination Test

Title

Effective Testing: Discrimination Test

Objective

To determine whether an ingredient change results in a detectable product difference. Analytical trials, allowing to determine sensory properties of products

Schedule

Duration of the study: 1-5 days

Beginning: From 1 to 2 weeks upon receipt of the samples

Report: 2 weeks after the end of the study

Methodology

Paired comparison

Duo trio test

Two-out-of-five test

Same/Different test (Simple Difference Test)

“A” – not “A” test

Triangle test

Difference-from-control test

Sequential test

Procedure

Typically use a panel comprising 10-15 selected judges to evaluate small differences in a set of 2 or more samples. Triangular or paired comparison tests can also be performed in similarity testing, when the proportion of discriminators in the population must be estimated.

Production laboratory

·         Eurofins Marketing Research, Paris, FRANCE

·         Eurofins EVIC Romania, Bucharest, ROMANIA

·         Eurofins EVIC Spain, Barcelona, SPAIN


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Hedonic Test

Title

Consumer IN HOME USED TEST Panel Acceptance Test

Objective

It allows companies to understand how well their products are liked / preferred and can identify product's concept dissonance.

Tests of central location and home use tests can help market research as they can have a focus on both the product and the consumer.

Schedule

Duration of the study: 1-30-60 days

Beginning: From 1 to 2 weeks upon receipt of the samples

Report: 2 weeks after the end of the study

Methodology

Qualitative Affective Methods:

1-Focus Group

2-Focus Panels

3-One-on-One Interviews

 

Quantitative Affective Methods:

1-Preference Tests

2-Acceptance Tests

Procedure

Affective testing can be conducted in different contexts:

With 30-120 consumers in laboratory facilities under controlled evaluation conditions – during the product development cycle

With a hundred or more consumers in central locations such as shopping centers, or in home use, when products are evaluated in a natural, real situation

Production laboratory

·         Eurofins EVIC Romania, Bucharest, ROMANIA

·         Eurofins EVIC Spain, Barcelona, SPAIN


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Locations
Cosmetics Laboratories
Map of cosmetics testing laboratories

 

Clients