Eurofins Sensory Consumer and Product Research（Shanghai）
Suite 301
NO.500 South Xiangyang Road
200031
Shanghai
China
Phone: +86-21-62863878
Fax: +86-21-62865160
sensory@eurofins.cn
www.eurofins.cn
Get Directions
The Eurofins Sensory Lab Shanghai is your first Sensory Analysis partner in China.
With various Sensory Labs based in France, Eurofins has a rich experience of Sensory Analysis in Europe. The new Sensory Lab in Shanghai specializes in connecting the best of both worlds and enables you to adapt your products to the local Chinese market.
The Shanghai team is led by Mr. Song Sheng, Eurofins Sensory Analysis Associate Director who studied at the University of Burgundy in France. The lab is specialized in consumer and product research, analysis, evaluation and consultancy in the food and beverage industry. Besides food and beverage, Eurofins is also experienced in applied Sensory Analysis to cosmetics, textiles and fragrances.
What is it?
Sensory Analysis can be defined as in-depth understanding of a product’s organoleptic quality by relying consumers for sensory analysis for obtaining quantifiable and objective data. Consumer sensing experiences (sight, smell, taste, hearing and touching ability) are combined with psychological, physiological and statistic measurements for testing your products.
How can Sensory Analysis benefit you?
Sensory Analysis helps enterprises to accurately and quickly grasp consumer perceptions and needs. Eurofins aims to better meet your customer’s needs and improving your market competiveness. Sensory Analysis provides relevant and specific solutions for optimizing your product.
Our Marketing and Sensory Solutions
If you plan an entry into the Chinese market, Eurofins can assist you at every stage starting with research information. The company can investigate your suppliers and finished products by creating a sensory profile, performing consumer, preference and difference tests. Additionally Eurofins also offers Sensory training and consultancy services.
Sensory profile
The sensory profile is used to identify and describe sensory properties of different products in a quantitative and objective way to provide you with
- Sensory characteristics of your product
- Positioning of your products in a competitive environment
- Targeting of the right customer segment
Consumer tests
Consumer tests are used to identify consumer preferences and target the right end-users for your products. Eurofins offers analysis to discover the strong and weak points of your goods. Consumer sensory studies can be performed additionally to understand customer’s decisions on purchasing re-purchasing.
Preference mapping
Preference mapping is a method that combines consumer tests and a sensory profile. It is used to explore and understand consumer preferences. Eurofins will allow you to predict your customer’s behaviour and acceptance of a given product.
Difference tests
Difference tests identify differences or similarities between products. Eurofins helps you to recognize potential product issues and supports you in providing better services to your customers.
Training
Besides high quality research, Eurofins also offers training courses and workshops to sharpen your customer knowledge. Sensory analysis courses and workshops are designed to facilitate and empower professionals to strengthen consumer-product relationships. Courses are typically given to R&D, Marketing Quality departments, as well as universities and research centres.
Consulting
Eurofins consulting services enable you to make successful decisions on innovative food development, quality assurance and targeting the right customers within the Chinese market.
Our technical skills
Eurofins experts in sensory analysis are trained to perform research studies for the Chinese market population that can support the development of your projects. Sensory analysis plays a major part in all R&D, Quality and Marketing processes by
- Identifying your target customer preferences
- Analysing competitor products
- Adapting and creating new ideas and new products
Our strengths
- Expertise – Innovative services by working closely with specialised Eurofins Sensory Labs in France
- Relevant and targeted support – Know-how of local Chinese market needs
- Quality of results – Highly developed Research and Development
- Customised solutions – Bridge between China and Europe
Our scope
Eurofins Sensory Analysis is applicable to various industries where a high level of interaction between products and the consumers is essential. Eurofins Sensory Analysis in Shanghai is active in several industries such as
- Automotive industry
- Cosmetic industry
- Domestic appliances industry
- Food industry
- Packaging industry
- Textile industry
U.S./China Liaison Office
Todd Johnson
Eurofins Technology Service (Suzhou) Co., Ltd.,
858-864-6726
toddjohnson@eurofins.com